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From Customer Centricity to People Centricity

5:30 AM on January 8, 2020 / by Jean-Sébastien Gosuin posted in Insider, People Centricity

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As important as customer-centric thinking is, it's also important to consider your main market base purely as people. More deeply integrated into the company culture, this way of thinking can even help improve employee retention and cut costs internally. Learn more with this article: http://customerthink.com/should-we-shift-the-conversation-from-customer-centricity-to-person-centricity/

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Nice article from CEO World Magazine

5:23 AM on January 8, 2020 / by Jean-Sébastien Gosuin posted in Insider, "CEOmagazine"

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When you give customers experiences, rather than a simple advertisement, you connect with them in a whole new way. That adds up to increased customer loyalty -- and a hefty ROI. Discover how you can do more with experiential marketing by reading this guide: https://ceoworld.biz/2019/08/24/how-to-maximize-experiential-marketing-initiatives/

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